Pylon signs are BIG tall signs meant to be seen from a distance. Hotels, gas stations, and restaurants along a highway or freeway frequently use these. These signs can advertise a single business or several businesses. Pylon signs like this one are common in shopping centers to prominently advertise the businesses within.

Pole signs are just that… a sign on a single pole. They are used in the same ways pylon signs are but usually have only one company listed. The one in the photo has a secondary section for changeable-copy letters to advertise special promotions.

Monument signs have a low profile. They can be made of a variety of materials such as concrete, brick, wood, or a high-density foam as in this photo from Peachtree City Foamcraft. These signs are typically placed at the entrance to a parking lot or the entrance to a building. They may have one company name on them or list all tenants in the complex.

Directional signs provide information on where to find businesses within a business complex and are usually meant to be viewed from a vehicle and by pedestrians.

Wall signs tell your customers who you are and where you are. They come in a variety of shapes and sizes. Some are individual letters, some are simple flat signs, and some are lighted sign boxes. They can be illuminated from within, from behind, or from lights shining on the sign.

Blade signs or projecting signs mount perpendicular to the wall of the building. They help pedestrians find the entrance to a business from the sidewalk. They can be lit or not.

Awnings are typically canvas over a frame and are a classy look for any business. They not only promote the business but also provide shelter for customers as they enter the business.

Window graphics will draw in customers passing by. It’s a great way to identify the business as well as advertise products and services. Window graphics grab attention right at the front door of the business.

Sidewalk signs are another way to draw attention right when customers are at the front door. Sidewalk signs usually have a frame with the ability to change out the signs or they can have a chalkboard or whiteboard surface so it’s easy to change the message daily.

Vehicle graphics are seen by people in traffic most of the time. Both vehicles – the one the viewer occupies and the one with graphics – are moving. Vehicle graphics constitute a rolling billboard and are a very effective means of advertising.